Fenty Beauty, Her Empire Expands

In case you haven’t heard, Rihanna has launched her long awaited cosmetic beauty line; Fenty Beauty! The marketing campaign clearly reflected that the brand prioritized diversity. The collection consists of 40 different shades of foundation, which is extremely rare for new makeup lines.

During an interview with Entertainment Tonight, Rihanna explains her reasoning for the new venture, “I don’t think that’s fair to limit it to one shade or one group shade. I think, you know, I have friends of all races, all skin tones, and I think it’s painful to exclude anyone. Women love makeup and they should all be included.” **respect!**

What’s exciting about this venture is that Rihanna is exhibiting her capabilities as a business woman. Her net worth is over $75M and she’s already proven herself to be an excellent saleswoman. The sales of Puma skyrocketed after the Puma X Fenty collaboration!

In a time where inclusion is needed more than ever, the Fenty Beauty line responds to that desire. Makeup for women of every shade and a branding delivery that screams “I got you”. We love seeing another woman win!

Fenty Beauty is for us.